How Can Banks Drive More Meaningful Customer Engagement?

By the end of 2021, the U.S. banking industry saw closures of over 2700 branches, surpassing the record number of net closures in 2020. With a trend that has only accelerated since the pandemic, banks have been forced online and to consider dramatically transforming their products and services. As rapid innovation transforms other industries, from ride-hailing to fitness trackers, financial services have been under increasing demand to meet new customer expectations and offer a digital native experience. 

Hosted by the Financial Times, in partnership with Relay Network, this panel discussion explores how banks can engage with their customers on a deeper level online by embracing digital native channels and technologies.

Digitizing Operations

How can banks ensure they deliver a meaningful customer experience as they pivot to digital operations?

Building Rapport

Why are banks struggling to build rapport with new customers online? How important is customer trust when transitioning to digital? 

Customer Disengagement

What is the impact of customer disengagement on customer lifetime value? How are banks working to prevent the disengagement of customers? 

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The big picture, not just the individual strands of the business you work in

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Build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.

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